Pharmaion
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Buying Behaviour

Buying Behaviour

What are the factors that influences patients to purchase products or services? The patients buying process is a complicated matter as various internal and external aspects impact on the buying decisions of patients.

Patients do not spend much time thinking about the purchase of low value products. Suppliers of such products need to encourage patients by implementing strategies to buy on impulse from them instead of their competitors. Whereas patients purchasing high value products often go through a set process which has a series of factors influencing patient buying behaviour and the diverse types of buying behaviours.

Pharmaion delivers patients insights that help pharmacies, retailers and manufacturers to understand patient’s buying behaviour, inspirations and decisions inside and outside the store and online.

We share our clients' ambitions. We work to understand their reality and deliver true results—focusing on strategic decisions and practical actions. And we align our incentives with our clients' objectives, so they know we're in it together.

How can we help you?

To discuss how our team can help your business achieve true results, please

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